Anyword Blog Wizard Review: Better Than ChatGPT?

By Shouvik Banerjee | Updated May 30, 2024

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Ever since ChatGPT first came out it has been a game-changer for many. It cast doubt on using tools like Anyword, Jasper, and Writesonic and whether it was worth paying for them. However, it soon became clear that chatGPT is limited to only chat-based interactions. The chatbox is the only place where users can input their writing prompts. 

Regardless of its limitations though, ChatGPT is still the most popular AI writing tool used by millions every day. Can Anyword’s blogging wizard stand up to the test?

Let’s find out! 

What is Anyword's Blogging Wizard?

Anyword is an AI-powered web-based content generation platform like ChatGPT but packed with more features, learning capabilities, and punch. They started operations in 2013 as a company called Keywee, and have now expanded to three offices in as many countries.

Right from their headline to the contents of their website, you get the feeling that this platform is more geared towards marketing. And even though Anyword’s superpower is analyzing ad copies and instantly improving them with its Ad intelligence tool, it can also create blog posts, a feature that excited me the most.

Anyword streamlines the process of creating a complete blog post from start to finish, similar to many of its counterparts like and Writesonic. But does it live up to the expectations? Or is it just another jacked-up marketing tool?

How To Craft A Blog Post

Crafting a good blog post in Anyword has a bit of a learning curve, but nothing you can’t master with a few trials. In the following steps I will show you how to access the blogging wizard and write a blog post.

Step 1: Sign up and start creating content

If you don’t have an account, then the first thing you should do is sign up using your email id or Google profile.

If you are not ready to commit to a paid plan, then start with the free trial which is limited to 2,500 words for a period of 7 days.

Once you are logged in, navigate to the Blog Wizard tool in the dashboard and click on it.

Step 2: Describe your prompt

You will be taken to a page that looks like the following. This is the part where you tell the AI what you want. To start off, you get a couple of pre-made templates like listicles, product reviews, how-to guides, etc. It’s a neat little feature that reduces the need to feed extra information.

Image courtesy: Anyword

Right below the topic description, you have the option to enter primary and secondary keywords. Honestly, I had just one primary keyword and I’ll admit my keyword research game was not up to the mark during testing. I just wanted a general idea of how the tool operates.

But if you have done your keyword research then this feature is great. I wish someone would someday build a keyword research tool directly in the AI writer. That would be cool!

Number of words

As you scroll down, you will find the place where you can enter the number of words you want. Now, for most AI writers the number of words produced is almost always less than what you want. But during my test, anyword produced only 1475 words against the 2,000 words which I wanted. I’m not complaining, though. But if you are particular about the number of words then you should bear this in mind.

Anyword brief
Image courtesy: Anyword

Target audience

As I have mentioned before, anyword is mostly geared towards marketing. Hence, there is an option to create your custom audience. Every AI tool “studies” its user and anyword is no different in this respect. I selected a broad audience because I was only testing the tool. But if you know who you want to target then you can either describe it in your own words or use a range of materials like PDFs, webpages, and text to create one.

Anyword target audience
Image courtesy: Anyword

Tone of voice

One of the things I like about this tool is the number of customization features we get at every stage of the writing process.

Every brand has its unique tone or brand voice. In Anyword, you get different options for tone of voice like innovator, advisor, motivator, etc. This will help you directly use a pre-defined tone thus bypassing the need to create one.

Anyword tone of voice
Image courtesy: Anyword

However, since brand voice is unique to every organization, anyword gives you the added option of training  its AI model on your voice.

I think it’s an outstanding feature but unfortunatly, since I did not have a brand voice to work with, I don’t know how well this feature works.

Anyword tone of voice
Image courtesy: Anyword

To keep it simple, I went for the multi-tone option and selected friendly, creative, and informative as my preferred voice.

Anyword tone of voice
Image courtesy: Anyword

Step 3: Create the title

Once you are done with the brief, anyword will automatically create a list of titles around the keyword(s). In my experience, only about two of them were good. The rest were simply created from some of the headlines which I gave for the blog outline.

Anyword also give a score to each title which is similar to the SEO score by AIOSEO or Yoast. While it’s not perfect, it is still a good way to analyze SEO on the go.

Anyword title
Image courtesy: Anyword

There is also an option to create your own blog title and that’s the one I used. However, the score only works with paid plans. It wasn’t inconvinient though.

Anyword title
Image courtesy: Anyword

Step 4: Create outline

The Blog Wizard will automatically generate an outline for your blog post based on your brief, keyword(s), tone of voice, etc. If you have already suggested an outline like I did in the brief, then the too will use them to create the headlines.

You can review and add, remove, or rearrange sections to better match your vision for the blog post.

Anyword outline
Image courtesy: Anyword

Step 5: Generate Content

When it comes to content generation, you get two options. You can either generate the whole blog in one go or generate each section separately. I decided to go for the latter because it gives me greater customization options.

Anyword content generation
Image courtesy: Anyword

On the right, a tab displays your readability score and content originality. However, the plagiarism checker is only available for paid users. On the left is the tab where you can generate the paragraph for the headline.

Anyword content generation
Image courtesy: Anyword

When you click on generate, a box open up where you can further instruct the AI to create tailor-made content for that headline. You can also add SEO keywords if you want. Even though I did not go for further customizations, I think this feature truly enhances Anyword’s capabilities as a powerful AI writing tool.

Anyword content generation
Image courtesy: Anyword

The research part is interesting. It allows you to add certain sentences in the paragraph with external links to related pages. Since we all use them in blogs, I feel it’s a handy tool. 

Anyword content generation
Image courtesy: Anyword
Anyword content generation
Image courtesy: Anyword

One of the things I noticed with the content generator was its ability to extract information from specific web pages. All you have to do is either enter the URL of the webpage or select a specific paragraph and Anyword will do the rest.

Anyword content generation
Image courtesy: Anyword
Anyword content generation
Image courtesy: Anyword

This option, however, is only limited to sections where the content is mostly regurgitated from other sources. “The top 5…” or “The best…” are some headline examples where this option is available.

Anyword content generation
Image courtesy: Anyword

Anyword Quality Vs. Quantity

So, how did Anyword perform?

To be honest, I’m not in awe of the content, at least I am not half as impressed as I was with ChatGPT when it first released. Now, I wasn’t expecting something magical or amazing right off the bat, but I was also not expecting something clunky and machine-like. I hoped that Anyword would surprise me.

Am I surprised? Yes, but not in a good way. In the Price headline, I was expecting the AI to simply give me a list of the various packages Anyword offers along with the price in USD. Instead, what it gave me was this big block of ugly text.

Anyword content generation
Image courtesy: Anyword

But I also need to be fair here. There are a lot of places where I could have guided the AI in the right direction. I guess I was only trying to check how well Anyword performed with the most basic instruction. 

Also, the AI is always learning, especially when they are dealing with creative processes like writing and art. In that respect, Anyword did a decent job.

AI content detection

If you are creating content for your blog then you probably want it to pass through AI detection. Even though Google has explicitly stated that they don’t care if the content is written by human or AI, as long as it’s original and meets their EEAT criteria, it’s a good practise to use AI detectors. 

In my case, I got two different results. The free version of copyleaks gave me a clean chit whereas the free version of Quillbot flagged almost 80% of my text as AI content. Quetext also marked about 50% of my content as AI.


I used mainly free tools to check plagiarism and except for Grammarly, most of them returned similar results. This makes me believe that Anyword does not take content directly from websites or simply rewords them. 

  • Duplichecker – 0% plagiarism
  • Smallseotools – 0% plagiarism
  • – 0% plagiarism
  • Grammarly – plagiarism detected (the free version does not tell how much)
Image courtesy: Copyleaks
Image courtesy: Quillbot

Number of words produced

I did not expect anyword to give me the exact number of words, but I was expecting somewhere in the 1,700 range. Word count, however, is not the biggest drawback unless you absolutely want the AI tool to give you the exact number of words.

  • Number of words expected – 2,000
  • Number of words returned – 1,475

Anyword Pricing

Anyword has four plans with monthly and yearly options. The free trial only lasts for 7 days and has limited features.

1. Starter

  • Cost: $49/month (or $39/month if billed yearly)
  • Features: 1 seat, 100+ marketing templates, unlimited copy generation, predictive performance scores, Blog Wizard, brand voice training, high-performing talking points, and Chrome extension integration.

2. Data-Driven

  • Cost: $99/month (or $79/month if billed yearly)
  • Features: Includes all Starter Plan features, plus 3 seats, unlimited 1-Click Boost Performance, and Content Improver.

3. Business

  • Cost: Starting from $499/month (or $349/month if billed yearly)
  • Features: Includes all Data-Driven Plan features, connect marketing channels, unlimited rows of copy assets, Copy Intelligence, automated website messaging A/B testing, extended brand voice capabilities, and onboarding.

4. Enterprise

  • Cost: Custom pricing
  • Features: Includes all Business Plan features, enterprise-grade security, private language model, custom integrations, full API access, admin and role management, security and legal review, unlimited workspaces, priority support, and a dedicated customer success manager.


Anyword pricing
Anyword pricing
Image courtesy: Anyword

Anyword Competitors

I compared Anyword with five popular AI blog creators on the market:, Writesonic, Jasper, Rytr, and Scalenut. In future, I am going to do an in-depth analysis of Anyword with each of its competitors using real examples.

Blog Creator NameBlog WizardBlog CreatorBlog WriterBlog TemplateBlog Idea GeneratorBlog Writer
Title GeneratorYesYesYesYesYesYes
Headline GeneratorYesYesYesYesYesYes
SEO OptimizationYesYesYesYesYesYes
Voice/Tone CreatorYesYesYesYesYesYes
Accuracy of wordsHighModerateHighHighModerateHigh
Multiple Language Support25+110242930+20+
PlagiarismYesYesYesYes (paid add-on)YesYes
AI DetectionNoNoNoNoNoNo
Monthly Price Starts From$49$9.5$15$49$9$39
Free Trial/Forever Free PlanYesYesYesNoYesYes

Final Verdict

Before I give my final verdict here are three points which I would like to list:

  • AI writing tools like Anyword won’t always work perfectly right off the bat. It’s a fact. Most reviewers have used it only once or twice. So, I think it is a bit unfair to call it underperforming regardless of the results.
  • Due to the multiple customization features like keywords, research, writing prompts for every paragraph, etc., it becomes difficult to achieve the perfect blog post in the first few tries. There are too many combinations and some of them will definitely be bang for the buck.
  • Despite the extremities it is subjected to, AI writing tools are neither good nor bad. They are what you make of it. Think of them as faithful assistants who will do what you tell them to. Some will follow your order to the letter T and some will falter.

Alright! So, what do I think of Anyword? I am not really impressed by the output but won’t give up on it so soon. I might buy a paid plan in the future and create blog posts around my brand. I will feed my blog posts into it and then we’ll see if it understands me or not.

As for its comparison with ChatGPT, Anyword right now is not at the same level as ChatGPT. However, due to the level of customization available, the results might change with time.

My suggestion would be to sign up for the free plan and take it for a spin. It might suit your needs if you have experience working with various AI writing tools.

Disclaimer: This blog contains affiliate links. This doesn’t cost you anything extra, but it does help keep the coffee flowing and the content rolling. Thanks for supporting my caffeine habit and my blog. Cheers!

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