Google Chrome Introduces AI-Powered Tools in August 2024 Update

By Shouvik Banerjee | Updated Aug 06, 2024
Image courtesy: PhotoMIX Company

In a significant enhancement to its browser, Google Chrome’s August 2024 update introduces several AI-driven features designed to improve the way users interact with and navigate the web.

Enhanced Google Lens Functionality

The latest update to Google Lens within Chrome now allows users to directly interact with objects on web pages. By selecting an object—like a product image—users can initiate a search that displays visually similar results in a side panel, similar to a typical Google search. This feature is particularly useful for shopping or visual research, as it enables users to filter results by specific attributes such as color or brand, streamlining the search process.

Multi-Search and AI Overviews

Google has also introduced a multi-search feature that allows users to refine their queries with additional details, enhancing the precision of search results. Additionally, for certain queries, Chrome will now generate AI-driven overviews that provide deeper insights based on the initial search. This feature is built on the same technology behind Google’s Gemini models, which powers the enhanced search capabilities.

Tab Compare and AI-Enhanced Browser History

A standout feature in this update is “Tab Compare,” which collates products from different tabs and provides AI-generated descriptions for easy comparison. This is particularly useful for online shopping, where users often juggle multiple tabs to compare similar items. Furthermore, Chrome’s new AI-powered browser history allows users to search through their browsing history with natural language queries. For example, a user could ask, “What ice cream shops did I look at last week?” and Chrome will return relevant pages from the user’s history.

These updates reflect Google’s commitment to integrating AI deeply into everyday tools, making web navigation more intuitive and personalized. By leveraging AI, Chrome aims to enhance user experience by making search results more relevant, comparisons easier, and historical searches more accessible.

For further details, check out the original article on ReadWrite.

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